![]() This public sharing of content puts a physical location to content, which brands can ultimately take advantage of to engage with users. Keep in mind, this only applies if you tell Instagram to publicize your location. Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates. In this article, we’re going to break down everything you need to know about Instagram geotags and show you how to use them to engage with your target audience: What is an Instagram Geotag?Īn Instagram is the specific location, down to the latitude and longitude, of where you’ve stored your Instagram content. And not only that, you want to make sure you’re reaching the right people. Plus, after the Instagram algorithm shifted the way content is displayed to users, your brand needs to find new and innovative ways to achieve as much reach as possible. Whether you’re a local business trying to reach nearby customers, or a global brand that wants to target audiences in specific regions, geotags will come in handy. While that amount of reach is great, what if you want to get more granular and specific with who you target? Well, that’s when Instagram geotags come into play. When your brand shares a video or photo on Instagram, it could potentially be seen by people in New York to Australia, and everywhere in between. ![]() One of the best things about Instagram is the ability it gives you to reach people all around the globe. ![]()
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